McLuhan in Reverse
DOI:
https://doi.org/10.46391/ALCEU.v22.ed46.2022.279Keywords:
McLuhan, General Theory of Media, Reversal, Cause and EffectAbstract
This text is the transcription of the speech given by the author during the 22nd Annual Convention of the Media Ecology Association. PUC-Rio, July 8-11, 2021.
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DE INSULIS, A. Sermo de sphaera intelligibili In: DE LILLE, A. Textes inédites. Paris: Vrin, 1965, p. 295-306.
LOGAN, R. McLuhan in Reverse: His General Theory of Media (GToM). Nova Iorque: Peter Lang, 2021.
LOGAN, R.; RAWADY, M. Understanding Social Media: Extensions of Their Users. Nova Iorque: Peter Lang, 2021.
McLUHAN, E. Marshall McLuhan’s Theory of Communication: The Yegg. Global Media Journal – Canadian Edition, v. 1, n. 1, 2008, p. 25-43.
McLUHAN, M. McLuhan por McLuhan: conferências e entrevistas. Tradução de Antônio Danesi. Rio de Janeiro: Ediouro Publicações, 2005.
______. Os meios de comunicação como extensões do homem. Tradução de Décio Pignatari. São Paulo: Cultrix, 2007.
______. Not for Children. In: Exploration, n. 1, 1953, p. 117-127.
______. Understanding me: Lectures and interviews. Cambridge: MIT Press, 2003.
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